Most companies today understand the necessity of having a website. If you too already have a site you’re on the right track to get ahead of the competition.

Just having a site is, however, not enough. A good website needs to be optimized so you’re discoverable online and visitors are enticed to buy your product or service. The checklist below can help in determining whether your site is as good as you and your customers deserve.

1. Is your website responsive?
A responsive website is a site that looks good and works well on all devices, be it pc’s, tablets or smartphones. In the US today, 20% of web usage is through mobile and this is even greater in upcoming markets.

Optimizing your site for different devices can significantly improve sales. One way we can help with this is with a mobile optimized booking process.

2. Do you use strong imagery?
If you are a business in the travel industry, you can write the most beautiful words in the world on your website, but if you don’t have good images you’ll find it hard converting those website visitors into customers.

Good imagery not only makes your site more attractive, it can also convey messages words could never capture.

You don’t need to worry about having a big budget to get these shots. Most camera phones nowadays have cameras that will take great photos and there are lots of free apps and online photo editing tools to make use of. Capturing the spirit of the outdoors on camera can also be great fun too.

3. Do you keep customers updated?
There was a time when you could load your website with keywords and your website would be found by search engines. This isn’t the case any more – Google’s algorithm has changed over the last few years and if you don’t have a content strategy you’re going to find it hard to have a web presence.
With a blog you can tailor content for certain search terms, keep your customers updated with the latest news, position yourself as the authoritative voice in your space, show the people behind the company . . . the list goes on.

4. Do you have good content?
If you do make the smart move of having a lot of content on your website, you’re going to make sure it’s good content. To do this, make the text as engaging as possible. Also, don’t have typos. Before you publish it, assign an editor within your company to proof read your text before it goes live.
Nothing looks more unprofessional than a website that doesn’t make sense. Similarly, a website with quality copy will keep visitors on the site and eventually convert them into customers.

5. Does your site have a call to action?
Having a good visible call to action, like a book now button, lowers the threshold for your visitors to become clients.

6. Do you collect customer reviews?
Why explain yourself how great your service is when you can have happy clients to do it for you? In the great but sometimes untrustworthy world of the internet, potential clients want good references. This is why we have TripAdvisor integration.

Having reviews on your site isn’t just something your visitors want, it’s also good for SEO (Search Engine Optimization). What are you waiting for?

7. Do you support different languages?
Nobody knows your business better than you – you know what the demographics are of the people who use your product and you know what markets you’re product sells in.

If you see potential for growth in Latin America, or if a large portion of your customers are in a French-speaking country, you need to think about having your website in Spanish and French. This is an important part of our strategy – our software is built multilingual and multi-currency throughout the system.

8. Is you website optimized for search engines?
Search engines are for most people the primary portal to the internet, and it’s probably how most visitors find your site. Being optimized for search engines is thus a pretty big deal.

SEO (Search Engine Optimization) used to be straightforward: include as many key words as possible. Today however, algorithms have become much more complex. Luckily, our websites include a powerful set of SEO tools to help you reach more people.

9. Is your site shareable?

Depending on who’s counting, Facebook has surpassed Google as the most visited site worldwide. Social Websites have millions of users who have large networks of people with often similar interests.
People love to share the things they like. Making it easy for them to share your site by integrating social media increases the chance one of their friends will visit you too.

10. Do you respond to analytics?
A huge part of any online marketing strategy is analysis. You won’t know if your efforts are working if you don’t analyze the results and subsequently respond to the data. Make sure you study the findings from your Google Analytics and AdWords campaigns.

Are you convinced of the benefits of optimizing your website? Feel free to contact us so we can look together at how we can develop your site to become an even greater asset.