Google Places and your Resort
Are you looking for a great way to maximize business to your resort? “Google Places” may be the service that you need. Originally known as “Google Local Business Center” “Google Places” is designed to maximize the number of hits your resort receives, making it easier to find in a local search bringing you more potential business. What Are Local Searches? The most basic definition of a local search is something that you could fine in printed yellow pages. Basically, it is searching for a specific type...
read moreGoogle ad placement changes.
Google ad placement Google recently announced that they were planning to change placement of PPC ads on certain search result pages. The change would move the ads from the right side of the page to the bottom. Google says that, by moving them to the bottom, ads will fit better and that the new placement would improve average CTR. Opinions differ on how the move might affect PPC strategies. Elroy Condor at Stickyeyes thinks that the move will force advertisers into increasing CPCs in order to make sure that they are showing up in top...
read moreTripadvisors Trends
Tripadvisor’s 2012 Travel Trends Popular travel website TripAdvisor.com has just announced the results of their annual travel trends forecast. The forecast, which is based on data collected from over 2,700 American travelers, predicts good things for the travel industry in 2012. Despite continued concerns about the economy, Americans are exhibiting a growing interest in vacationing. Approximately one third of the survey’s respondents indicated that they have plans to increase their travel spending in 2012 and a staggering 90...
read moreLink Popularity – Still very important!
Link Popularity When it comes to two of the biggest SEO buzzwords, “link popularity” and “PageRank” you may have a lot of misconceptions, or you may not entirely understand how these affect your search engine rankings. This is going to present a very simple approach to these words, so even if you just learned about SEO, you are going to understand what these are and why the are important. Link Popularity Definition This refers to how many links you have going to your website, also known as backlinks. In a simplified approach, it can be...
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